Camden, NJ- On August 26th, the LAEDA Women’s Business Center (WBC) concluded the first cohort of its Turning Your Hobby into a Business Series. The eight-week series was established to offer training and resources to individuals who wanted to begin formalizing their craft hobbies. Topics ranged from Product Development & Production Process and Sales Channels for the Side Hustle Business to Bookkeeping and Money, Banking, and Credit. In order to give participants a comprehensive view of marketing/ sales, production, and administration processes, each class was formulated to not only ensure that participants understood the connection between having a great product and operating a successful business but also to provide potential access to capital.

Shaheerah Fardan- Ali is the owner and operator of Diary of a Cupcake, LLC and a graduate of the Women's Business Academy. We had a chance to sit down with her to ask about her experience with entrepreneurship and LAEDA's WBA training program.