Building an entrepreneurial “toolkit” becomes a business owner’s guide in walking on the path to success and prosperity. The entrepreneur must find strategies that will help sell his/ her products and/ or services to the consumers, which is why it is vital for selling skills to be a resource. LAEDA held a seminar on Building Your Entrepreneurial Selling Skill because this will help entrepreneurs reach their full potential and have a successful business. The seminar’s agenda explored the concepts presenting vs. selling, mastering the sales process, building credibility and rapport with customers, standing out from the crowd, and using effective tools to measure success and boost results.

Cicely Wiggins is the owner and operator of Luv Is Living Designs, which is a new and modern design firm that focuses on photography and website design needs for small businesses. She is also a graduate of LAEDA’s Entrepreneurial Development Training Program. We had a chance to sit down with her to ask about her experience with entrepreneurship and LAEDA's training program.