(1) LAEDA: Entrepreneurship is a very challenging path to take with many different possible directions. What made you decide to become an entrepreneur?

I decided to become an entrepreneur when my family and I needed money to move. It started as a hustle one week and the following week I already had business cards made. Later that month, I visited our local family success center and I was introduced to LAEDA from a poster that I saw there.

(2) LAEDA: Why did you choose your industry?

I chose my industry because I have always loved to cook. Originally, I started selling dinners, but realized the difficulty of doing that solo and the cost of food made me switch over to baking. I love cooking more because it was easier- no real rules. The art of cooking allows you to toss a little of this and that and bam- you have a meal and your lips are smacking. As for baking, I stayed away from it because it was not my strong suit and I feared it because many of my tries ended up being not so good, but the need of my family made me push myself and keep trying. I became better over time and was able to make a profit from that and from there on my journey of success began. I originally started with cookies then went into other baking products such as my dessert jars, which vary from banana pudding cheesecake and strawberry shortcake jars.

(3) LAEDA: Tell me about your experience while attending EDTP. What have the major takeaways been from the program? Have you had any “Ah-ha!” moments? How did the program help you?

One “Ah-ha” moment for me was learning about the demographic searches to learn the area I would be selling in and types of marketing to achieve more customers. Another great takeaway was meeting the other people in my class; so many have connected with me, encouraged me, shared their experiences to let me know I'm not the only one on a journey to success and even though it gets tough do not quit because all your hard work will pay off. It is a journey and each step you take is vital- some big some small so keep on going.

(4) LAEDA: Tell me about your journey on the road to business start-up. What have been some of the challenges, successes, failures, etc.?

Startup was a little hectic for me because I expected overnight results. I had to slow down, practice, be patient and learn to allow LAEDA to also help me. I struggled with technology, especially my web page, which I am still currently working on, but trying and not giving up are vital traits to have in the business venture world. Some success I have had were the ease of getting my EIN and registering my business with the state of New Jersey. I struggled more with pushing myself through my doubts, fears, and dealing with personal life changes all whilst starting a business and juggling the many hats I wear and the many responsibilities I perform on a daily-basis.

(5) LAEDA: Could you tell me a little about where your business is today?

Today my business is fully registered, I have my peddlers license, cottage Food license and I rent a commercial kitchen so I am able to ship and sell my baked goods all over. Currently, I am in the process of trying to do more business and get a residency at a local winery or local restaurant. Right now I am hosting bake sales in my local area and taking orders for birthday parties and private events.

(6) LAEDA: Do you have any advice for future (or existing) entrepreneurs?

I say stick with your visions and be teachable and allow LAEDA to help your dream blossom! Moreover, be as honest as possible with the person that's helping you so they will be able to give you guidance, advice, and steer you in the right direction and push you through the tough times. Provided that, fear is a natural thing when you're taking a leap of faith and do not be afraid to ask for help because you never know when opportunities present themselves and having the right tools, knowledge and guidance will really help you move forward toward success in your business venture.

Tomeia Thornton can be reached at:

Email: munchiessweets@gmail.com
Facebook: Munchies Amazing Sweets
Telephone: 856-777-2274

About the Women's Business Academy:

The Women's Business Academy (WBA) is a free, nine-week business skills training course offered in Camden, NJ in the Winter each year. Qualified entrepreneurs receive 72+ hours of training from industry professionals as well as business planning, business counseling, and continued technical assistance. Apply online at www.laedawbc.com or www.LAEDA.com.